In 2019, the U.S. beverage market hit $150 billion in annual sales. By 2024, beverage sales are expected to top $170 billion. Growth in the beverage industry is impacting nearly every category — wine, beer, ready-to-drink tea, and more. Beverage companies can’t afford to let growth opportunities spiral down the drain. So, how is beverage packaging evolving to meet continually changing expectations? What’s on the horizon? Pipeline Packaging has the answers.